1: Write new content – Add some new content about some recent news, a review of a latest trend or even review the content and add to some of your services pages. This will give Google some new content food to eat and hopefully give you another chance to get more traffic.
2: Start search engine marketing – Get yourself on Google and run a little test of Google adwords. (Free guide at www.StartSearchMarketing.com.au) If you want to take it to another level hire a search engine marketer and do an audit of your website.
3: Send an email – Sending an email to your database with links back to new content on your website will get you instant traffic. People in your database already know who you are and have already shown interest in what you have to offer. Give them another reason to come back and you will see an increase in traffic.
4: Audit where you promote your website – make sure your website address is listed at every promotional opportunity such as :
• Business card
• Email signature
• Print advertisements
• Business shirts
• Promo cars
• Brochures
• Blog comments
• Proposals
• Whitepapers
• TV ads
• Signatures in forums
• Facebook profile
• And every single other interaction you have with the web
Saturday, August 30, 2008
How to take a risk with your Online Marketing
What do you think of the John Howard YouTube?
It is getting pounded by internet users, especially the YouTube community. I like what John and his team has done. Its good. Its getting press and its appealing to the younger voter. He is actually gotten with the times and realised that less people are watching the TV and has instead opted for the medium which most of us use all day. I think there are some lessons we can learn from this.
4 ways to minimise your risk with Online Marketing
1. Don’t piss on the things that are already working - If you are going to take a risk reduce the damage and put it somewhere else. If John posted the video on his website he could damage all of the good or perhaps maximise it. Its unsure yet what would happen. By putting the video on YouTube this has reduced the risk by controlling the potential damage to only the YouTube site.
2. Interesting content and good video quality - I think the video quality is quite good although the content is debatable. I think that is a good thing but. It causes commentary and allows people to discuss their views. The haters and the lovers can fight it out. But the best thing is its all centred around John and that builds his profile coming up to this election.
3. Video is better than text - If you want to try and make some impact these days you are going to need to turn up the power. There is and excessive amount of noise on the internet and its hard to get some airtime. That is why I like the usage of video. 10 years back it would be outrageous for Johnny to release something in print on the internet. Now he has taken a step up and gone to the video content. That was mandatory to get noticed. Otherwise it would have passed through the internet like another HTML page on some distant URL that no one accessed.
4. Feedback and adjust - If there was no way to measure response and instant feedback to the activity it would be doomed to failure. John is getting instant feedback and also quite a bit of PR attention from the main press. This is critical as you can guage activity and also determine success and what to modify in the future.
It is getting pounded by internet users, especially the YouTube community. I like what John and his team has done. Its good. Its getting press and its appealing to the younger voter. He is actually gotten with the times and realised that less people are watching the TV and has instead opted for the medium which most of us use all day. I think there are some lessons we can learn from this.
4 ways to minimise your risk with Online Marketing
1. Don’t piss on the things that are already working - If you are going to take a risk reduce the damage and put it somewhere else. If John posted the video on his website he could damage all of the good or perhaps maximise it. Its unsure yet what would happen. By putting the video on YouTube this has reduced the risk by controlling the potential damage to only the YouTube site.
2. Interesting content and good video quality - I think the video quality is quite good although the content is debatable. I think that is a good thing but. It causes commentary and allows people to discuss their views. The haters and the lovers can fight it out. But the best thing is its all centred around John and that builds his profile coming up to this election.
3. Video is better than text - If you want to try and make some impact these days you are going to need to turn up the power. There is and excessive amount of noise on the internet and its hard to get some airtime. That is why I like the usage of video. 10 years back it would be outrageous for Johnny to release something in print on the internet. Now he has taken a step up and gone to the video content. That was mandatory to get noticed. Otherwise it would have passed through the internet like another HTML page on some distant URL that no one accessed.
4. Feedback and adjust - If there was no way to measure response and instant feedback to the activity it would be doomed to failure. John is getting instant feedback and also quite a bit of PR attention from the main press. This is critical as you can guage activity and also determine success and what to modify in the future.
Finding out the number of visitors to Wikipedia pages
You can see page popularity in Wikipedia with a newish tool which threatens to "disappear at any time". For example, you can see that the page on "SEO" gets around a maxium of 500 views per day.
* See Number of visitors to Wikipedia pages
* See top pages in Wikipedia
Since Wikipedia is in a top 3 position for many searches, it can be used to gain an idea of how important Wikipedia is, although different search terms will refer visits to it of course and then there are browsers.
* See Number of visitors to Wikipedia pages
* See top pages in Wikipedia
Since Wikipedia is in a top 3 position for many searches, it can be used to gain an idea of how important Wikipedia is, although different search terms will refer visits to it of course and then there are browsers.
SEO for Wikipedia & online PR implications
With Wikipedia dominant in the Google Search Engine Results Pages, it is important for SEO, but it requires careful treatment. This post explains some approaches and shows how to find the number of visits in wikipedia for different terms
Wikipedia is important for SEO and perhaps more importantly, for online PR (E-PR) since:
* Dominant within Google SERPs (Google's biggest downstream site according and Wikipedias biggest traffic source according to Hitwise)
* Relevant links within introductory Wikipedia articles can generate significant visitors
* Most large brands have pages created for them which you need to monitor and respond to what others are saying about you.
It is less important than it was for inbound links since it implemented the nofollow hyperlink attribute in 2006 which means that PageRank / link juice is not passed onto the destination site for the link.
Here is an excellent post on SEO for Wikipedia. It reviews the main tactics you may want to try including:
* Building a reputation based on adding notable content
* Partipating in the discussion for the page
* Considering developing a separate persona from your official role to post
Many would disagree on the ethics of the last point.
E-consultancy has a more recent discussion on learning best practice in SEO from Wikipedia's own best practice
Wikipedia is important for SEO and perhaps more importantly, for online PR (E-PR) since:
* Dominant within Google SERPs (Google's biggest downstream site according and Wikipedias biggest traffic source according to Hitwise)
* Relevant links within introductory Wikipedia articles can generate significant visitors
* Most large brands have pages created for them which you need to monitor and respond to what others are saying about you.
It is less important than it was for inbound links since it implemented the nofollow hyperlink attribute in 2006 which means that PageRank / link juice is not passed onto the destination site for the link.
Here is an excellent post on SEO for Wikipedia. It reviews the main tactics you may want to try including:
* Building a reputation based on adding notable content
* Partipating in the discussion for the page
* Considering developing a separate persona from your official role to post
Many would disagree on the ethics of the last point.
E-consultancy has a more recent discussion on learning best practice in SEO from Wikipedia's own best practice
KolWeb’s Internet Marketing
nternet Marketing is utilizing the World Wide Web to market your products, your services and your website to theglobal marketplace. Internet Marketing may include: online advertising, SEO or Search Engine Optimization (i.e. higher rankings in search engines like Google and Yahoo for key search terms), emailing campaigns, market research etc.
What can KolWeb’s Internet Marketing program do for my company?
In one word – SALES. By leveraging the internet, you can achieve increased sales on a low-cost basis. KolWeb’s approach to Internet Marketing is simple and effective.
How does KolWeb’s Internet Marketing program work?
KolWeb first determines exactly what you want the internet to do for your company. Then we determine the best approach using the various, specialized Internet Marketing skills. In a systematic manner the action plan is implemented and measured, with constant feedback to the customer.
What can KolWeb’s Internet Marketing program do for my company?
In one word – SALES. By leveraging the internet, you can achieve increased sales on a low-cost basis. KolWeb’s approach to Internet Marketing is simple and effective.
How does KolWeb’s Internet Marketing program work?
KolWeb first determines exactly what you want the internet to do for your company. Then we determine the best approach using the various, specialized Internet Marketing skills. In a systematic manner the action plan is implemented and measured, with constant feedback to the customer.
Friday, August 29, 2008
How AdSense works
* The webmaster inserts the AdSense JavaScript code into a webpage.
* Each time this page is visited, the JavaScript code creates an IFrame with a src attribute set to the page's URL.
* For contextual advertisements, Google's servers use a cache of the page to determine a set of high-value keywords. If keywords have been cached already, advertisements are served for those keywords based on the AdWords bidding system. (More details are described in the AdSense patent.)
* For site-targeted advertisements, the advertiser chooses the page(s) on which to display advertisements, and pays based on cost per mille (CPM), or the price advertisers choose to pay for every thousand advertisements displayed.
* For referrals, Google adds money to the advertiser's account when visitors either download the referred software or subscribe to the referred service. The referral program will be retired in August 2008.
* Search advertisements are added to the list of results after the visitor performs a search.
* Because the JavaScript is sent to the Web browser when the page is requested, it is possible for other website owners to copy the JavaScript code into their own webpages. To protect against this type of fraud, AdSense customers can specify the pages on which advertisements should be shown. AdSense then ignores clicks from pages other than those specified.
* Each time this page is visited, the JavaScript code creates an IFrame with a src attribute set to the page's URL.
* For contextual advertisements, Google's servers use a cache of the page to determine a set of high-value keywords. If keywords have been cached already, advertisements are served for those keywords based on the AdWords bidding system. (More details are described in the AdSense patent.)
* For site-targeted advertisements, the advertiser chooses the page(s) on which to display advertisements, and pays based on cost per mille (CPM), or the price advertisers choose to pay for every thousand advertisements displayed.
* For referrals, Google adds money to the advertiser's account when visitors either download the referred software or subscribe to the referred service. The referral program will be retired in August 2008.
* Search advertisements are added to the list of results after the visitor performs a search.
* Because the JavaScript is sent to the Web browser when the page is requested, it is possible for other website owners to copy the JavaScript code into their own webpages. To protect against this type of fraud, AdSense customers can specify the pages on which advertisements should be shown. AdSense then ignores clicks from pages other than those specified.
AdSense
AdSense is an advertisement serving program run by Google. Website owners can enroll in this program to enable text, image, and more recently, video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis. Google is also currently beta-testing a cost-per-action based service.
Overview
Google uses its Internet search technology to serve advertisements based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted advertisement system may enroll through AdWords. AdSense has become a popular method of placing advertising on a website because the advertisements are less intrusive than most banners, and the content of the advertisements is often relevant to the website.
Currently, AdSense uses JavaScript code to incorporate the advertisements into a participating website. If the advertisements are included on a website that has not yet been crawled by the Mediabot, AdSense will temporarily display advertisements for charitable causes, also known as public service announcements (PSAs). (The Mediabot is different from the Googlebot, which maintains Google's search index.)
Many websites use AdSense to monetize their content. AdSense has been particularly important for delivering advertising revenue to small websites that do not have the resources for developing advertising sales programs and salespeople. To fill a website with advertisements that are relevant to the topics discussed, webmasters implement a brief script on the websites' pages. Websites that are content-rich have been very successful with this advertising program, as noted in a number of publisher case studies on the AdSense website.
Some webmasters invest significant effort into maximizing their own AdSense income. They do this in three ways:[citation needed]
1. They use a wide range of traffic-generating techniques, including but not limited to online advertising.
2. They build valuable content on their websites that attracts AdSense advertisements, which pay out the most when they are clicked.
3. They use copy on their websites that encourages visitors to click on advertisements. Note that Google prohibits webmasters from using phrases like "Click on my AdSense ads" to increase click rates. The phrases accepted are "Sponsored Links" and "Advertisements".[citation needed]
The source of all AdSense income is the AdWords program, which in turn has a complex pricing model based on a Vickrey second price auction. AdSense commands an advertiser to submit a sealed bid (i.e., a bid not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid.
Overview
Google uses its Internet search technology to serve advertisements based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted advertisement system may enroll through AdWords. AdSense has become a popular method of placing advertising on a website because the advertisements are less intrusive than most banners, and the content of the advertisements is often relevant to the website.
Currently, AdSense uses JavaScript code to incorporate the advertisements into a participating website. If the advertisements are included on a website that has not yet been crawled by the Mediabot, AdSense will temporarily display advertisements for charitable causes, also known as public service announcements (PSAs). (The Mediabot is different from the Googlebot, which maintains Google's search index.)
Many websites use AdSense to monetize their content. AdSense has been particularly important for delivering advertising revenue to small websites that do not have the resources for developing advertising sales programs and salespeople. To fill a website with advertisements that are relevant to the topics discussed, webmasters implement a brief script on the websites' pages. Websites that are content-rich have been very successful with this advertising program, as noted in a number of publisher case studies on the AdSense website.
Some webmasters invest significant effort into maximizing their own AdSense income. They do this in three ways:[citation needed]
1. They use a wide range of traffic-generating techniques, including but not limited to online advertising.
2. They build valuable content on their websites that attracts AdSense advertisements, which pay out the most when they are clicked.
3. They use copy on their websites that encourages visitors to click on advertisements. Note that Google prohibits webmasters from using phrases like "Click on my AdSense ads" to increase click rates. The phrases accepted are "Sponsored Links" and "Advertisements".[citation needed]
The source of all AdSense income is the AdWords program, which in turn has a complex pricing model based on a Vickrey second price auction. AdSense commands an advertiser to submit a sealed bid (i.e., a bid not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid.
Subscribe to:
Posts (Atom)